1. Introduction
Welcome to Overline ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our real estate investment analysis platform at overlineiq.com (the "Service").
By accessing or using our Service, you agree to the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.
For questions or concerns about this policy, including SMS/text messaging or security issues, please see Section 13 (Contact Information and Support).
2. Information We Collect
2.1 Information You Provide Directly
We collect information that you provide directly to us, including:
- Account Information: Email address, password, full name, and phone number when you create an account
- Profile Information: Any additional information you choose to add to your profile
- Property Investment Data: Information about properties you search for, analyze, save as favorites, and create property memos for
- Communication Data: Messages, feedback, and other communications you send to us
- Marketing Communications Consent: Your email address and phone number when you opt-in to receive marketing emails, newsletters, SMS/text messages, and other promotional communications
- Newsletter Subscriptions: Your first name and email address when you subscribe to our newsletter
2.2 Information Collected Automatically
When you access our Service, we (or our service providers and analytics partners) automatically collect certain information, including:
- Usage Information: Pages viewed, properties analyzed, features used, time spent on pages, and navigation patterns
- Device Information: Browser type, operating system, device type, IP address, and unique device identifiers
- Session Information: Login times, session duration, and authentication tokens
- Cookies and Similar Technologies: We use cookies and similar tracking technologies to track activity and store certain information (see Section 7 for details)
- Advertising and Analytics Data: Hashed email addresses or pseudonymous identifiers linked to your browsing behavior, used for analytics and targeted advertising across platforms
- Geographic Location Data: General location information based on IP address for property search and recommendations
2.3 Information from Third Parties
We may receive information from third-party services you use to access our platform:
- Google OAuth: When you sign in with Google, we receive your email address and basic profile information that you authorize Google to share with us
- Property Data Providers: Information about real estate properties, market data, and comparable sales from third-party data providers
3. How We Use Your Information
We use the information we collect for the following purposes:
- Provide Our Service: To create and manage your account, provide property investment analysis, calculate tax benefits and depreciation schedules, generate property memos, and deliver personalized property recommendations
- Improve Our Service: To understand how users interact with our platform, identify areas for improvement, develop new features, and enhance user experience
- Communication: To send you service-related announcements, respond to your inquiries, provide customer support, and communicate important updates about our Service
- Marketing and Promotional Communications: With your consent, to send you newsletters, marketing emails, SMS/text messages, property alerts, investment opportunities, promotional offers, product updates, and other marketing materials via email and text messages to your mobile device
- Security and Fraud Prevention: To protect our Service, detect and prevent fraud, enforce our terms of service, and ensure the security of user accounts
- Analytics: To analyze usage patterns, measure the effectiveness of our features, and understand user preferences
- Legal Compliance: To comply with applicable laws, regulations, legal processes, or governmental requests
3.1 Email and Text/SMS Marketing Communications
By creating an account, subscribing to our newsletter, or providing your email address and/or phone number through any form on our Service, you expressly consent to receive marketing and promotional communications from Overline via:
Email Marketing Communications
We may send you marketing emails containing:
- Newsletters with real estate investment insights and market updates
- Property alerts and investment opportunities matching your preferences
- New feature announcements and product updates
- Educational content about real estate investing and tax strategies
- Promotional offers, discounts, and special announcements
- Webinar invitations and event notifications
All marketing emails will include our physical mailing address and a clear unsubscribe link as required by the CAN-SPAM Act.
Text/SMS Marketing Communications
By providing your mobile phone number and checking any opt-in boxes or submitting forms that indicate consent to receive text messages, you provide your prior express written consent to receive text (SMS) and multimedia (MMS) messages from Overline. This consent is specific to Overline and includes:
- Property alerts and time-sensitive investment opportunities
- Promotional messages and special offers
- Service updates and new feature announcements
- Appointment reminders and consultation scheduling
- Market insights and investment tips
- Event reminders and webinar notifications
Message Frequency: The frequency of marketing messages will depend on your preferences, account activity, and interactions with our Service. You may receive up to several messages per week for promotional content, though the exact frequency may vary based on market conditions, available investment opportunities, and the communication preferences you select.
Important Information About Text Messages:
- Consent Not Required for Purchase: You do not need to consent to receive text messages as a condition of purchasing any goods or services from Overline. Consent to receive SMS marketing is optional and not tied to any transaction.
- Message and Data Rates: Standard message and data rates may apply depending on your mobile carrier and plan
- Carrier Liability: Carriers are not liable for delayed or undelivered messages
- Supported Carriers: Our SMS service is available on major U.S. carriers including AT&T, T-Mobile, Verizon, Sprint, and others
- Automated Technology: Text messages may be sent using automated technology
- Consent Records: We maintain records of your consent and opt-out requests in compliance with applicable laws
How to Opt Out: You can stop receiving marketing communications at any time by:
- Email: Click the "unsubscribe" link at the bottom of any marketing email. We will process your opt-out request within 10 business days.
- Text Messages: Reply "STOP", "END", "CANCEL", "UNSUBSCRIBE", "QUIT", "OPT OUT", or "REVOKE" to any text message from us. We will process your opt-out request within 10 business days.
- Contact Us: Email us at founders@overlineiq.com with your opt-out request
- Account Settings: Manage your communication preferences in your account settings
Once you opt out, we will honor your request within 10 business days as required by law. After opting out, you will no longer receive marketing communications from us, though we may still send transactional or service-related messages.
Help and Support: For help with text messages, reply "HELP" to any text message or contact us at founders@overlineiq.com.
Important: Opting out of marketing communications will not affect transactional or service-related communications that are necessary to provide our Service, such as:
- Account verification and security alerts
- Password reset confirmations
- Service status updates and maintenance notifications
- Responses to your customer support inquiries
- Legal notices and policy updates
4. How We Share Your Information
We do not sell or rent your personal information to third parties for their direct marketing purposes. However, we may share your information in the following circumstances:
- Service Providers: We share information with third-party service providers who perform services on our behalf, including:
- PostHog (analytics and product insights)
- HubSpot for customer relationship management, email marketing, and SMS/text messaging services
- Email service providers for delivering marketing and transactional emails
- SMS/text messaging platforms for delivering text messages to your mobile device
- Google Cloud Platform for infrastructure and services
- Database and hosting providers
- Other communication service providers for email and SMS delivery
- Advertising and Analytics Partners: We may work with advertising partners and analytics providers to serve personalized ads based on your activity on our Service. These partners may use cookies and similar technologies to link your site activity to other information they hold (such as hashed email addresses or device identifiers) to deliver relevant marketing communications. You can opt out of this targeted advertising by contacting us at founders@overlineiq.com or adjusting your cookie preferences.
- Affiliates: We may share information with our affiliates or parent company for legitimate business purposes
- Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
- Legal Requirements: We may disclose information if required to do so by law or in response to valid requests by public authorities, subpoenas, or to protect the rights, property, or safety of Overline, our users, or the public
- With Your Consent: We may share information with your explicit consent for specific purposes
All third-party service providers and partners are bound by strict confidentiality agreements and are only permitted to use your information as necessary to provide their services to us.
5. Data Retention
We retain your personal information for as long as necessary to provide our Service, comply with legal obligations, resolve disputes, and enforce our agreements. When you delete your account, we will delete or anonymize your personal information within a reasonable timeframe, except where we are required to retain it for legal or regulatory purposes.
6. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using HTTPS/TLS
- Secure password hashing using industry-standard algorithms
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Secure session management with token-based authentication
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect and store information about your use of our Service. Cookies are small data files stored on your device that help us improve your experience and deliver relevant content.
Types of cookies and tracking technologies we use:
- Essential Cookies: Required for authentication, security, and basic functionality of our Service. These cookies are necessary for the website to function and cannot be disabled.
- Analytics Cookies: Help us understand how users interact with our Service through PostHog analytics and other analytics providers. These track site usage metrics, interaction data, and performance.
- Session Cookies: Store your session token to keep you logged in and maintain your preferences during your visit.
- Advertising Cookies: Used by us and our advertising partners to deliver personalized advertisements based on your browsing behavior. These cookies may track your activity across different websites and link to pseudonymous identifiers or hashed email addresses.
- Third-Party Cookies: Set by our partners and service providers for analytics, advertising, and other purposes as described in this policy.
Managing Your Cookie Preferences: Most web browsers are set to accept cookies by default. You can choose to set your browser to remove or reject cookies through your browser settings. Please note that blocking or deleting cookies may affect the availability and functionality of our Service, and some features may not work properly.
To opt out of interest-based advertising, you can also visit the Digital Advertising Alliance's opt-out page at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.
8. Third-Party Services
Our Service integrates with the following third-party services:
- Google OAuth: For secure authentication (subject to Google's Privacy Policy)
- PostHog: For analytics and product insights (subject to PostHog's Privacy Policy)
- HubSpot: For customer relationship management, email marketing communications, and SMS/text messaging services (subject to HubSpot's Privacy Policy)
- Email Service Providers: For sending marketing and transactional emails
- SMS/Text Messaging Platforms: For delivering text messages to your mobile device for marketing, transactional, and service-related communications
- Google Maps API: For location services and property mapping (subject to Google's Privacy Policy)
These third-party services have their own privacy policies. We encourage you to review their privacy policies to understand how they collect and use your information. When you opt-in to receive SMS/text messages from us, your information will be shared with our SMS service providers to deliver messages to you.
9. Your Rights and Choices
You have the following rights regarding your personal information:
- Access: You can access and review your account information at any time by logging into your account or by requesting a copy of the personal information we hold about you
- Correction: You can update or correct your personal information through your account settings, or request corrections to any inaccurate data
- Deletion: You can request deletion of your account and personal information by contacting us at founders@overlineiq.com
- Opt-Out of Marketing Emails: You can unsubscribe from marketing emails using the unsubscribe link in any marketing email
- Opt-Out of Text Messages: You can stop receiving text/SMS messages by replying "STOP" to any text message or by contacting us
- Opt-Out of Targeted Advertising: You can opt out of personalized advertising by contacting us at founders@overlineiq.com or by managing your cookie preferences
- Data Portability: You can request a copy of your personal data in a structured, machine-readable format
- Withdraw Consent: Where we process your information based on consent, you can withdraw that consent at any time without affecting the lawfulness of processing before withdrawal
- Cookie Management: You can manage your cookie preferences through your browser settings or by using cookie management tools on our website
To exercise any of these rights, please contact us at founders@overlineiq.com or using the contact information in Section 13 (Contact Information and Support). We will respond to your request within the timeframes required by applicable law.
10. Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.
11. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy.
We encourage you to review this Privacy Policy periodically. Your continued use of our Service after any changes indicates your acceptance of the updated Privacy Policy.
14. Additional Information for California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to Know: You have the right to know what personal information we collect, use, and disclose about you
- Right to Delete: You have the right to request deletion of your personal information
- Right to Opt-Out of Sale/Sharing: You have the right to opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. While we do not sell your personal information in the traditional sense, we may share information with advertising partners for targeted advertising purposes, which may be considered a "sale" or "share" under California law. To opt out, please contact us at founders@overlineiq.com.
- Right to Correct: You have the right to request correction of inaccurate personal information
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information
- Right to Non-Discrimination: You have the right to non-discrimination for exercising your CCPA/CPRA rights
Categories of Personal Information We Collect: Identifiers (name, email, phone number), commercial information (property searches, favorites), internet activity (browsing behavior, usage data), geolocation data, and professional information.
Business Purposes for Collection: Providing our Service, analytics, marketing communications, personalized recommendations, security, and legal compliance.
To exercise any of these rights, please contact us at founders@overlineiq.com or through the contact information provided in Section 13 (Contact Information and Support). We will verify your identity before processing your request.
15. Additional Information for European Union Residents
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):
- Right to access your personal data
- Right to rectification of inaccurate personal data
- Right to erasure ("right to be forgotten")
- Right to restriction of processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
Our legal basis for processing your personal information includes: (1) your consent, (2) performance of a contract with you, (3) compliance with legal obligations, and (4) our legitimate interests in providing and improving our Service.
16. Acceptance of This Policy
By using our website or services, you acknowledge that you have read, understood, and agree to this Privacy Policy. If you do not agree with these terms, please discontinue use of our Service immediately.
Your continued use of our Service after any changes to this Privacy Policy indicates your acceptance of the updated policy.
Thank you for trusting Overline with your personal information. We are committed to protecting your privacy and providing you with valuable real estate investment insights.